arthesia is a globally operating special situations strategist with over 25 years of experience in solutions ranging from physical projects including urban development, innovation districts, special zones, large mixed-use and entire cities to strategic solutions for corporate narratives, for political parties, investment stories or lifestyle groups; plus digital and virtual platforms and worlds. arthesia has worked on some of the most unique, challenging, extreme, innovative projects worldwide and advised many global players and important organizations.

arthesia timeline
(selected examples)

1997-2018 corporate theme park strategy & content
2006-2017 overall idea and strategic lead for a innovative airport city in Europe
2008 corporate narrative for a US-based multinational company
2010 long-term positioning strategy for a major US city
2011 strategy & narrative for a new city district in China
2012 new narrative for a major US city
2014 overall development strategy for the premier global art fair brand
2015 strategic narrative for a major political party
2016 car experience district idea in China
2017 market-entry narrative for a major North American insurance company
2017 involved in early strategies for a large special zone in the Middle East
2018 new functions mixed-use building as part of a large urban district
2019 narrative and economic strategy for a semi-sovereign private city
2021 strategy for a boom corridor of a large European city
2022 entire metaverse “world” (look, narrative, rules)
2022 new narrative and turnaround strategy for a large German city
2023 involved in national park idea for a large special zone
2024 part of a group doing nation building in a difficult situation
2024 feasibility study for a neo-village in Latin America
2024 an AI/algorithm-based innovation district near major European city

themes

consumer narrative
brand experiences
repositioning strategy
virtual worlds & simulations
large mixed-use
corporate narrative
corporate philosophy
neo-urbanism
content platform
automotive experiences
product story
semi-sovereignty
lifestyle groups
brand extension
nation-building strategy
non-aviation value models
commercialization
urban production

sectors

sovereign nations and areas
metaverse / virtual reality
automotive industry
finance (banking and insurance)
large scale commercial real estate
political parties and movements
cities and regions / urban strategies
life sciences / pharmaceuticals / health
blockchain / crypto / AI
entertainment / tourism
arts & culture / commercial art sector
airports / airport cities

arthesia scope of work

narratives & strategies for:
big companies and organizations
cities and regions
special districts / special zones

idea & product
development for:
large real estate projects
urban districts / neo-cities / special areas / virtual worlds
atypical, unique brands and organizations

strategy input to:
large unique sovereign projects
investment companies / hedge funds / private equity
multinational organizations

lectures, talks, writing, fellowships, features (selection)

CAA Hangzhou
Central Saint Martins London
ETH Zürich
Financial Times
FutureCities Dubai
Frankfurter Allgemeine (FAZ)
HKU Hong Kong
KCRW / NPR
LSE London
Neue Zürcher Zeitung (NZZ)
PopTech
South China Morning Post
SRF/SSR
TED
UCLA Los Angeles

philosophy

arthesia believes in excellence,
curiosity and experience.

arthesia sees narratives as a
key tool to create new realities.

arthesia stands for an open
world and continuous progress.